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Privacy Policy

Effective Date: January 1, 2025

Frontier Firearms LLC, doing business as Frontier Firearms USA ("Frontier Firearms," "we," "us," or "our"), respects the privacy of visitors to FrontierFirearms.us. This Privacy Policy explains what information may be collected through our website, how it is used, and the choices available to visitors.

Information We Collect

Information You Provide

We may collect information that you voluntarily provide through our website, such as:

  • Name

  • Email address

  • Telephone number

  • Information included in messages or inquiries

  • Class or training inquiries

  • Employment or instructor inquiries

  • Firearm transfer inquiries

  • Other information you choose to submit through a website form

Please do not submit sensitive personal information through a general contact form unless it is specifically requested.

Information Collected Automatically

When you visit FrontierFirearms.us, our website and service providers may automatically collect certain technical and usage information, including:

  • IP address

  • Browser and device information

  • Approximate geographic location derived from an IP address

  • Referring website or source

  • Pages viewed

  • Date and time of visits

  • Website interactions

  • Session and performance information

This information is used to operate, secure, measure, and improve the website.

Cookies and Consent Choices

FrontierFirearms.us uses cookies and similar technologies.

We use Usercentrics to provide our cookie consent controls. Depending on the technology involved, cookies and similar technologies may be classified as:

  • Essential - necessary for website operation, security, and basic functions

  • Functional - used to provide additional website features

  • Analytics - used to understand website traffic and visitor interaction

  • Marketing - used for advertising measurement and related marketing functions

Visitors can use the cookie banner to accept, reject, or manage nonessential technologies. Cookie preferences may also be changed later through the cookie settings control provided on the website.

Essential technologies may operate without consent where permitted because they are necessary for the website to function.

Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors find and use FrontierFirearms.us.

Google Analytics may collect information such as:

  • Pages visited

  • Website interactions

  • Referral sources

  • Browser and device information

  • Approximate geographic information

  • Session and engagement information

We also use Google's consent-related technology to communicate visitors' cookie choices to Google. Depending on the visitor's consent choice and our Google configuration, limited cookieless measurement signals may be transmitted even when analytics cookies are not accepted.

Frontier Firearms does not currently use Google Analytics user-provided data collection or User-ID functionality to send customer email addresses, telephone numbers, or other directly identifying customer information to Google Analytics for enhanced advertising measurement.

Google processes the information it receives in accordance with its privacy policies and terms.

Meta Pixel and Conversions API

We use Meta Pixel and Meta Conversions API (CAPI) to measure website activity, understand the effectiveness of our marketing, and evaluate actions visitors take after interacting with Frontier Firearms content or advertising.

These technologies may provide Meta with information concerning website activity, such as:

  • Pages or content viewed

  • Website interactions

  • Certain form or conversion events

  • Browser and device information

  • IP address

  • Related online identifiers

Meta Pixel operates via browser-based technology, while Meta Conversions API may transmit certain event data via server-to-server communication.

Meta processes information it receives in accordance with its own privacy policies.

Meta-related marketing technologies are subject to the applicable consent choices provided through our cookie controls.

Wix

FrontierFirearms.us is hosted and operated using the Wix platform.

Wix provides website hosting, security, forms, session management, performance monitoring, and other technologies necessary to operate the website. Wix may process technical and usage information on our behalf as part of providing these services.

Eventbrite

Frontier Firearms uses Eventbrite for certain class and event registrations.

When you follow a link from FrontierFirearms.us to Eventbrite or register for an event through Eventbrite, the information you provide is also subject to Eventbrite's privacy practices.

Frontier Firearms may receive information from Eventbrite that is reasonably necessary to administer the class or event, such as attendee and registration information.

PayPal and Payments

Certain transactions, such as gift-certificate purchases, may be processed through PayPal.

When payment information is entered through PayPal, PayPal processes that information under its own privacy policy and security practices.

Frontier Firearms does not receive your complete payment-card number from PayPal.

YouTube and Embedded Content

Some pages on FrontierFirearms.us may contain embedded YouTube videos.

When a page containing an embedded YouTube player is loaded or you interact with the player, Google or YouTube may receive information concerning your browser, device, IP address, and interaction with the video.

Google and YouTube process this information under Google's applicable privacy policies.

Links to Other Websites

FrontierFirearms.us contains links to websites and services operated by other organizations, including social-media platforms and third-party service providers.

Once you leave FrontierFirearms.us, the privacy policy and practices of the destination website apply. Frontier Firearms is not responsible for the privacy practices of independently operated third-party websites.

How We Use Information

Information collected through FrontierFirearms.us may be used to:

  • Operate and maintain the website

  • Respond to questions and inquiries

  • Provide information concerning our store, range, classes, products, and services

  • Process website forms and requests

  • Administer training registrations and events

  • Understand website traffic and visitor interaction

  • Measure the effectiveness of marketing

  • Detect fraud, abuse, or security problems

  • Improve website performance and visitor experience

  • Comply with legal obligations

How Information May Be Shared

We may share information with service providers that assist us in operating our website or providing requested services, including website hosting, analytics, event registration, payment processing, marketing measurement, communications, and security.

Information may also be disclosed when reasonably necessary to:

  • Comply with applicable law

  • Respond to lawful government requests

  • Protect our legal rights or property

  • Investigate fraud or misuse

  • Protect the safety of Frontier Firearms, our customers, employees, or others

Frontier Firearms does not sell personal information for monetary consideration.

Certain disclosures involving analytics or advertising technologies may be considered a "sale," "sharing," or "targeted advertising" under some state privacy laws, even when no money changes hands. Visitors may use our cookie controls to manage applicable Analytics and Marketing technologies.

Your Privacy Choices

Depending on where you live, applicable law may provide certain rights concerning your personal information.

You may contact Frontier Firearms to ask about personal information submitted directly through our website or to request correction or deletion where applicable, subject to legal, security, and record-retention requirements.

You may also manage nonessential cookies and tracking technologies through the cookie settings available on FrontierFirearms.us.

Data Retention and Security

We retain information for as long as reasonably necessary for the purpose for which it was collected, for legitimate business purposes, or as required by law.

We use reasonable administrative and technical measures to protect information. However, no website, Internet transmission, or electronic storage system can be guaranteed to be completely secure.

Children's Privacy

FrontierFirearms.us is not directed to children under 13, and Frontier Firearms does not knowingly collect personal information from children under 13 through the website.

If we learn that such information has been submitted via the website, we will take reasonable steps to delete it when appropriate.

Firearms, Range, Training, and Other Offline Records

This Privacy Policy primarily concerns information collected through FrontierFirearms.us.

It does not supersede or alter legal requirements that may apply to records created in connection with firearm transactions, ATF Form 4473, background checks, NFA transactions, firearm transfers, range waivers, training records, employment records, or other records that Frontier Firearms may be required or permitted to maintain.

Retention, disclosure, and handling of those records are governed by applicable laws and regulations, as well as Frontier Firearms' business and compliance requirements.

Changes to This Privacy Policy

We may update this Privacy Policy when our website, technology, services, or privacy practices change.

The current version will be posted on this page with its effective date.

Contact Us

Questions or privacy-related requests may be directed to:

Frontier Firearms USA
Frontier Firearms LLC
1218 Gallaher Road
Kingston, Tennessee 37763

Phone: 865-376-0793
Email: info@frontierfirearmsusa.com

New Frontier Logo v4 RET.png

FRONTIER FIREARMS USA Family Shooting Center 

GUN STORE - RANGE - FIREARMS TRAINING

Located in Kingston, TN, Frontier Firearms Family Shooting Center is the largest locally owned shooting range and gun store in the Knoxville area, and it is the only gun store that lets you "try before you buy." Since 2000, Frontier has provided East Tennessee shooting enthusiasts with high-quality new and used firearms, including handguns, rifles, shotguns, ammunition, and shooting accessories, as well as the latest tactical arms and gear.   We have guns for sale from all major brands, like Smith & Wesson, Glock, Benelli, Stoeger, Uberti, Franchi, Mossberg, Sig Sauer, Springfield, Taurus, Ruger, Taylor, Cimarron, Pietta, and more.  We have some of the most knowledgeable staff and best firearms instructors; each staff member is NRA-certified.  We train thousands of people each year.  Indeed, few can match the experience and knowledge of our staff. We offer gun classes and NRA courses. We offer firearms training classes, including the Tennessee Enhanced Handgun Carry Permit (HCP) and Concealed Carry Permit (CCP) classes, as well as concealed carry courses, TNCCP, women's gun classes, and beginning, intermediate, and advanced Carry for Life courses.  We also offer private handgun, CCW, and self-defense instruction.

© 2000-2026 Copyright Frontier Firearms, LLC
Range Hours

Last Shooters allowed in the range 1 hour before store closing.

Bible Gateway
Brant Williams has been an NRA life member since 1980
Frontier Firearms Family Shooting Center support the NSSF since 2000.
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